Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years experience in experiential marketing to trade shows and events. Holly’s specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, and ROI tools and execution. Holly is a speaker at national events such as Exhibitor Live, HCEA and FastTrak. She is a member of National Association of Women Business Owners (NAWBO), Alabama Women Business Owners (AWBO) and The Women’s Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.