Don’t be afraid to let your visitors touch and try your products. That is the very best way they can learn and really have a feel about the benefits to them. At a recent show, I watched booth staff actually put visitors on their products, let them see how it...

At a recent American Library Association show we discovered an exhibitor’s banner stand proudly touting its reference series on a green and sustainable future. These e-pubs included such topics as Green Ethics, Green Health and Green Education. There were a dozen titles in the portfolio. The bizarre part of this...

Sometimes the lure of high tech in-booth communications has blurred the goal of face-to-face marketing – quality communications that accelerates the sales cycle. Exhibitors are adopting computer based e-detail systems using PC’s, tablets and now iPads. In doing so, they forget that these high tech tools have the same role...

Shows in the food industry are just great! At a recent show, I spent two days eating my way to 3 new and unexpected pounds. Samples, samples everywhere! More amazing was that in wandering the aisles, it was obvious that gathering qualified leads was not on most exhibitors’ minds. Of...

Recently I was taking a suitcase for my next trip out of a closet I don’t often use. I came across several items that I haven’t used in quite some time, but for some reason keep hanging on to. It got me thinking, it’s probably time for some spring cleaning....

We recently spent time at a major Vet show in Las Vegas, and we took notice of a creative sponsorship one of the exhibitors used at the show. We’re not sure if the sponsorship was offered by the show sponsor or if it was the exhibitor’s idea. You know if...

An interactive, whether it be a demonstration, a computer table, a Wii game, or a knowledge quiz on an iPAD will only work if it is staffed. We have seen time and time again, where thousands of dollars have been invested in “neat and nifty” technology only to fail to...

There is nothing like an industrial show, like PowerGen, with lots of BIG equipment, models of turbines and windmills and interactive demonstrations. We indeed saw our share of equipment this year, but we saw much, much more which seemed to be a trend shift away from the norm of industrial...