At one time or another, after an event, we are asked, “What’s the ROI?”  If you cannot follow a lead generated from the event to the ultimate sale, you cannot measure true ROI.  Maybe your lead time is too long or you are an integrated marketer so...

It is often quoted, “an adult can only keep seven new items of information before something pops out”. I believe this. So, if you do too, then why do we insist on sharing the whole encyclopedia of skill development training and etiquette at our preshow briefings? We...

At a recent food themed trade show the food samples were flowing and the hall was filled with wonderful and enticing aromas. Attendees happily went from exhibit to exhibit sampling the delicious libations until they could eat no more.   I took note of a few things...

So what is an EAC? An Exhibitor Advisory Committee is a group of exhibiting companies who serve to represent all exhibitors at a show to: provide feedback from exhibitors, deal with issues that are of concern to exhibitors and help change show policy.   Representatives come from...

I was in DFW this morning, waiting for my seating group to be called and two travelers decided to disrespect the rules and jump ahead. But why? Because they could. Because they felt they were more important than the rules everyone else was respecting. We see this...

At a recent U.S. trade show the alcohol was flowing throughout the exhibition hall. Not only were show organizers freely distributing this, but many exhibitors decided to get in on the act and serve alcohol at their exhibits too. Things started to get slightly out of control...

Maybe there is just too much logistics in your path. Exhibit and convention managers are being pressed to become more strategic, but are having a hard time achieving that status. Why? (1) they are viewed as experts in logistics (2) they are so pressed for time that...

Temps can be a valuable addition to your exhibit or they can just be an distraction. I just left the National Association of Convenience Store annual convention in Chicago. Over 1200 exhibiting companies and thousands of attendees seeing what is new and different in the way of...

What does your exhibit staff do to enhance, detract or destroy your organization’s image? When I was at IBS in Orlando in January, I was reminded of what Malcolm Gladwell, in his blockbuster book Blink said. In a blink of the eye we make “snap decisions” on...