A self-administered study is a valuable convention and trade show survey tool that captures important, first-hand information about the effectiveness of your exhibit and your program.
The self-administered approach can be particularly effective for smaller exhibits or for those with a more limited budget.
Each self-administered survey is completely customized to meet your specific goals and objectives for each event. Templates are never used. The survey is loaded onto laptops in your exhibit or in a kiosk located at the event venue.
Visitors complete the survey without assistance. Facilitators can be provided by marketech360 to encourage participation. After your event, data is transferred to us electronically for tabulation and analysis.
Self-Administered Surveys Measure:
Perceived brand value
Inpact on inclination to purchase
Enhance your Program
A detailed report of findings – along with expert interpretation and actionable recommendations – is delivered to you within 15 days after show close. Our studies provide powerful information that can guide fact-based decisions to enhance and improve program performance and results.
Each project is expertly managed by a marketech360 project director who is with you from start to finish. The project director manages all activities necessary including survey development, tabulation of data, written analysis, and a personal review of the findings.