Once they are won over by a brand, Millennials are fiercely loyal. 60% say they are always or almost always loyal.
More than 40% of Millennials research at least 4 different sources before making a buying decision. And, 1/3 buy an item only when they can use a discount coupon or promotional code.
Main source of information for buying – Facebook, outpacing word of mouth and search engines.
What traits do Millennials seek in a brand: Trustworthiness (31%), Creativeness (29%), Intelligence (23%), and Authenticity (22%).
If a brand does not have a mobile advertising presence, 39% see the brand as obsolete.
Only 1% of Millennials indicate that a captivating advertisement will make them trust the brand more.
70% of Millennials use ad blockers and 90% skip over ads when watching pre-recorded TV shows. You have to work harder to reach them.
55% of Millennial buyers reported a recommendation from a trusted friend or colleague is one the most powerful buying influences for them when trying a new brand.
Almost 40% of Millennials post product reviews online after making a purchase.
Female Millennials are 1.5 times more likely to find a new product online using social media vs. males.
