At a recent food themed trade show the food samples were flowing and the hall was filled with wonderful and enticing aromas. Attendees happily went from exhibit to exhibit sampling the delicious libations until they could eat no more. I took note of a few things...
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About: Holly
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BYOB or Not?
, by Holly
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At a recent U.S. trade show the alcohol was flowing throughout the exhibition hall. Not only were show organizers freely distributing this, but many exhibitors decided to get in on the act and serve alcohol at their exhibits too. Things started to get slightly out of control...
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Don’t Forget Your Own Promotion
, by Holly
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I was at a convention recently when I ran into an old friend who was excited to tell me about a brand new sponsorship the association had offered at this event. As luck would have it, his organization gained the coveted spot for this new sponsorship. What...
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