About: Marc

Recent Posts by Marc

Become a trade show change agent! Join an exhibitor advisory committee.

So what is an EAC? An Exhibitor Advisory Committee is a group of exhibiting companies who serve to represent all exhibitors at a show to: provide feedback from exhibitors, deal with issues that are of concern to exhibitors and help change show policy.   Representatives come from...
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Respect- what happened to it?

I was in DFW this morning, waiting for my seating group to be called and two travelers decided to disrespect the rules and jump ahead. But why? Because they could. Because they felt they were more important than the rules everyone else was respecting. We see this...
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Why can’t you become more strategic?

Maybe there is just too much logistics in your path. Exhibit and convention managers are being pressed to become more strategic, but are having a hard time achieving that status. Why? (1) they are viewed as experts in logistics (2) they are so pressed for time that...
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Temps can be of real value or they can be overattracting

Temps can be a valuable addition to your exhibit or they can just be an distraction. I just left the National Association of Convenience Store annual convention in Chicago. Over 1200 exhibiting companies and thousands of attendees seeing what is new and different in the way of...
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Blink – it’s the first one that counts

What does your exhibit staff do to enhance, detract or destroy your organization’s image? When I was at IBS in Orlando in January, I was reminded of what Malcolm Gladwell, in his blockbuster book Blink said. In a blink of the eye we make “snap decisions” on...
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